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Commerce · Q573

Marketing Management

Graduate and Post Graduate · Commerce · question 573

Q573

Which of the following statements pertaining to the SERVQUAL scale is correct?

A.
SERVQUAL compares perceptions to customer's expectations
B.
SERVQUAL is a 22-item scale
C.
SERVQUAL consists of four service quality dimensions
D.
SERVQUAL compares perceptions to customer's expectation from a firm delivering high-quality services
Answer

Answer: Option D

Solution

Answer: Option D
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