Q10
The BCG matrix is based on
A.
Industry attractiveness and Business strength
B.
Industry Growth rate and Business strength
C.
Industry Attractiveness and Relative Market share
D.
Industry growth rate and relative market share
AnswerAnswer: Option D
Solution
Answer: Option D
Solution:
The BCG matrix is based on Industry growth rate and relative market share. BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential.