Vidyalelo
Management · Q9

Strategic Management

Graduate and Post Graduate · Management · question 9

Q9

What do Cash Cows symbolize in BCG matrix?

A.
Remain Diversified
B.
Invest
C.
Stable
Answer
D.
Liquidate

Answer: Option C

Solution

Answer: Option C
Solution:
Cash Cows symbolize Stable in BCG matrix. Cash cows are the leaders in the marketplace and generate more cash than they consume. These are business units or products that have a high market share but low growth prospects.