Q96
The buying process starts when the buyer recognizes a _________.
A.
Product
B.
An advertisement for the product
C.
A salesperson from a previous visit
D.
Problem or need
AnswerAnswer: Option D
Solution
Answer: Option D
Solution:
The buying process starts when the buyer recognizes a Problem or need. The consumer buying process is the steps a consumer takes in making a purchasing decision. The steps include recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.