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Management · Q95

Marketing

Graduate and Post Graduate · Management · question 95

Q95

The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.

A.
Production
B.
Selling
Answer
C.
Marketing
D.
Holistic marketing

Answer: Option B

Solution

Answer: Option B
Solution:
The Selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products. The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success.