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Management · Q144

Marketing

Graduate and Post Graduate · Management · question 144

Q144

The controllable variables a company puts together to satisfy a target group is called the _____________.

A.
Marketing strategy
B.
Marketing mix
Answer
C.
Strategic planning
D.
Marketing concept

Answer: Option B

Solution

Answer: Option B
Solution:
The controllable variables a company puts together to satisfy a target group is called the Marketing mix. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.