Q144
The controllable variables a company puts together to satisfy a target group is called the _____________.
A.
Marketing strategy
B.
Marketing mix
AnswerC.
Strategic planning
D.
Marketing concept
Answer: Option B
Solution
Answer: Option B
Solution:
The controllable variables a company puts together to satisfy a target group is called the Marketing mix. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.