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Mass Communication and Journalism · Q74

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 74

Q74

The definition of marketing includes all except one of the following

A.
The need to earn a profit
Answer
B.
The process of determining customer wants and needs
C.
Profitably providing customers goods and services that meet their needs
D.
An exchange between the organisation and a customer

Answer: Option A

Solution

Answer: Option A
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