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Management · Q122

Marketing

Graduate and Post Graduate · Management · question 122

Q122

The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.

A.
Problem recognition
B.
Information search
C.
Social interaction
Answer
D.
Purchase decision

Answer: Option C

Solution

Answer: Option C
Solution:
The five-stage model of the consumer buying process includes all of the following stages EXCEPT Social interaction. Social interactions are the processes by which we act and react to those around us.