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Mass Communication and Journalism · Q127

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 127

Q127

The societal marketing perspective is different from the marketing perspective in the sense that

A.
the former concentrates on the product while the latter concentrates on the market
B.
the former also addresses the needs of the soceity while the latter addresses the needs of the market
Answer
C.
the former is slightly amorphous due to its broad approachrwhile the latter is specific due to its focus on the targeted markets
D.
none of these

Answer: Option B

Solution

Answer: Option B
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