Q104
To have value, a brand must offer which one of the following?
A.
A simple product range with a defined set of features
B.
A complex product range with a defined set of features
C.
An identity through which the customer can trace the party responsible for supplying the product
D.
Consistency, a reduced level of perceived risk for the buyer and a range of functional and emotional attributes which are of value to buyers
AnswerAnswer: Option D
Solution
Answer: Option D
No explanation is given for this question Let's Discuss on Board