Q186
Top firms audit service performance by collecting _________ measurements to probe customer satisfiers and dissatisfies.
A.
Customer satisfier
B.
Customer complaint
C.
Voice of the customer
AnswerD.
Psychological
Answer: Option C
Solution
Answer: Option C
Solution:
Top firms audit service performance by collecting voice of the customer measurements to probe customer satisfiers and dissatisfies. Voice of Customer (VoC) is a term widely used in market research, that describes your customer’s feedback about their experience with your products and services.