Vidyalelo
Management · Q187

Marketing

Graduate and Post Graduate · Management · question 187

Q187

The services a customer expects are called the ______service package.

A.
Expected
B.
Augmented
C.
Primary
Answer
D.
Secondary
E.
Perceived

Answer: Option C

Solution

Answer: Option C
Solution:
The services a customer expects are called the primary service package. This is a bundle of services that are sold together as a unit by a company. For example, a cleaning company might sell a basic service package that includes a weekly cleaning for a month.