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Mass Communication and Journalism · Q48

Introduction to Mass Communication and Journalism

Graduate and Post Graduate · Mass Communication and Journalism · question 48

Q48

What is a media plan?

A.
A blueprint of execution schedule of an advertising campaign
Answer
B.
An annexure of a media brief
C.
A costing sheet for a media brief
D.
Another name for an advertising campaign

Answer: Option A

Solution

Answer: Option A
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