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Mass Communication and Journalism · Q99

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 99

Q99

What is cognitive Dissonance?

A.
The exhilarating experience in the mind of the customer a product of his choice
B.
Post-purchase dissatisfaction that creeps into the mind of the consumer after he buys the product
Answer
C.
A feeling of reassignment that is always present in the mind of the consumer (towards the products that he shuns)
D.
None of these

Answer: Option B

Solution

Answer: Option B
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