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Mass Communication and Journalism · Q92

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 92

Q92

What is space marketing?

A.
It is a tendency of the buyer to purchase the cheapest brand available in the market
B.
It is the pre-purchase reserarch activity carried out by a prospective customer
C.
It is the promotional effort of the firm through which, it buys space in news-papers, and inserts its ad supplements in the newspapers to reach the readers of such newspapers
Answer
D.
It is the set of those bargaining tools that a buyer uses to get the best deal from the seller

Answer: Option C

Solution

Answer: Option C
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