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Mass Communication and Journalism · Q8

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 8

Q8

What is the basic objective of merket segmentation?

A.
We want to identify target market niches
B.
We want to define clearly such market niches as have similar characteristics and features
Answer
C.
We want to divide the market into a few geographical sections so that logistics operations could be facilitated
D.
All the above are true

Answer: Option B

Solution

Answer: Option B
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