Vidyalelo
Management · Q42

Marketing

Graduate and Post Graduate · Management · question 42

Q42

What is the last stage of the consumer decision process?

A.
Problem recognition
B.
Post purchase behavior
Answer
C.
Alternative evaluation
D.
Purchase

Answer: Option B

Solution

Answer: Option B
Solution:
Post purchase behavior is the last stage of the consumer decision process. In the final stage of the buyer decision process, postpurchase behavior, the consumer takes action based on satisfaction or dissatisfaction. In this stage, the consumer determines if they are satisfied or dissatisfied with the purchasing outcome.