Vidyalelo
Management · Q80

Marketing

Graduate and Post Graduate · Management · question 80

Q80

Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?

A.
Product
B.
Price
C.
Place
Answer
D.
Promotion

Answer: Option C

Solution

Answer: Option C
Solution:
Place of the 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports. Place decisions outline where a company sells a product and how it delivers the product to the market. The goal of business executives is to get their products in front of the consumers most likely to buy them.