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Management · Q81

Marketing

Graduate and Post Graduate · Management · question 81

Q81

Which of the following is NOT a part of marketing communication mix?

A.
Telemarketing
Answer
B.
Public relations
C.
Sales promotion
D.
Advertising

Answer: Option A

Solution

Answer: Option A
Solution:
Telemarketing is NOT a part of marketing communication mix. Telemarketing is a marketing strategy that involves connecting with customers over the telephone or, more recently, through web-based video conferencing.