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Commerce · Q180

Marketing Management

Graduate and Post Graduate · Commerce · question 180

Q180

Which of the following characteristics are related to relationship marketing? 1. Product feature orientation 2. Product benefit orientation 3. Frequent consumer contact 4. High concern for quality Choose the correct option from the following:

A.
2, 3 and 4
Answer
B.
1, 2 and 3
C.
1, 3 and 4
D.
1, 2 and 4

Answer: Option A

Solution

Answer: Option A
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