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Management · Q193

Product and Brand Management

Graduate and Post Graduate · Management · question 193

Q193

Which of the following is a parameter of brand awareness in Aaker's brand equity model? 1. Association anchors 2. Familiarity 3. Substantiality 4. Price 5. Consumer's consideration Select the correct answer:

A.
1, 2 and 3
B.
2, 3 and 4
C.
1, 2, 3 and 4
Answer
D.
All of the above

Answer: Option C

Solution

Answer: Option C
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