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Management · Q213

Product and Brand Management

Graduate and Post Graduate · Management · question 213

Q213

Which of the following is incorrect about variety seeking buying behaviour of a consumer?

A.
Consumers switch among different brands without much evaluation
B.
The offering is evaluated while the product is consumed and used by the consumer
C.
There is low involvement from consumers and there exists significant differences between brands
D.
Quality becomes an important parameter to decide on the purchase
Answer

Answer: Option D

Solution

Answer: Option D
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