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Management · Q231

Product and Brand Management

Graduate and Post Graduate · Management · question 231

Q231

Which of the following is incorrect in the context of complex buying behaviour of a consumer?

A.
It involves four steps
Answer
B.
The buyer develops belief about the offering
C.
The customer develops an attitude about the product
D.
A thoughtful choice from the consumer is must

Answer: Option A

Solution

Answer: Option A
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