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Mass Communication and Journalism · Q265

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 265

Q265

Which of the following is not a Enel of the IMC?

A.
Ensure that you have a brand book
B.
Share act work with other units
C.
Think about your product first and not about your markets
Answer
D.
Start with a zero budget

Answer: Option C

Solution

Answer: Option C
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