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Management · Q151

Product and Brand Management

Graduate and Post Graduate · Management · question 151

Q151

Which of the following is not correct about brand equity?

A.
It is the positive differential effect of the brand name on the customer
Answer
B.
It is the response to the product or service
C.
It is the total financial value of the brand
D.
Customer snow a preference for one product over the other

Answer: Option A

Solution

Answer: Option A
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