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Commerce · Q248

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Graduate and Post Graduate · Commerce · question 248

Q248

Which of the following phrases explains concentrated marketing?

A.
The company produces one product for a number of different market segments
B.
The company introduces several versions of the product aimed at several market segments
C.
The company produces one product for a mass market
D.
The company produces one product for a single segment of the marketplace
Answer

Answer: Option D

Solution

Answer: Option D
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