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Management · Q184

Product and Brand Management

Graduate and Post Graduate · Management · question 184

Q184

Which of the following statement(s) is/are correct? 1. The company's name legitimises the product and individual name individualises the product. 2. The brand capitalises its name and brand image to sell all its products. 3. The organisation need to take the decision of launching the product as a manufacturer brand, a distributor brand or a licensed brand.

A.
Both 1 and 3
B.
Both 1 and 2
C.
Both 2 and 3
D.
All of the above
Answer

Answer: Option D

Solution

Answer: Option D
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