Q60
Which one of the following is a potential drawback of multibranding?
A.
The company's resources may be spread over too many brands
AnswerB.
Consumers may become confused about the image of the main brand
C.
An over-extended brand name might lose its specific meaning for consumers
D.
Different product features can appeal to consumers with different buying motives
Answer: Option A
Solution
Answer: Option A
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