The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis:
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Marketing Management
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Your firm has chosen a few representative cities, and the sales force tries to sell the trade on carrying the product and giving it good shelf exposure. The company puts on a full advertising and promotion campaign. Total costs exceed Rs. 1 million. Your firm has decided to conduct a . . . . . . . .
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Which of the following is not a major aspect of digital marketing?
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. . . . . . . . means placement of company product or products in the minds of target consumers relative to the competitive products.
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The number of elements included in development of marketing mix for services are
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Which of the following terms can be used as an initiative for strategic marketing planning process?
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The 4Cs refer to which of the following?
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Which of the following positioning strategies is adopted by marketers to position their product in two categories simultaneously?
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Market sub-divided on the basis of behavioural characteristics is called
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Match List-I with List-II and select the correct answer:
| List-I | List-II |
| a. Product category | 1. One of several variant shapes |
| b. Product forms | 2. Longest PLC |
| c. Products | 3. Standard PLC |
| d. Branded products | 4. Short or long PLC |
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When a company distributes its products through a channel structure that includes one or more resellers, it is known as
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Services that do not meet customer expectations are called
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Which of the following is the time element elapsing between issuing replenishment order and receiving the material in stores?
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Statement I: Sales promotion has a strong impact on consumer behaviour in rural India.
Statement II: Rural people in India give utmost significance to sales promotion schemes.
Statement II: Rural people in India give utmost significance to sales promotion schemes.
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Target marketing involves which of the following activities?
1. Market positioning
2. Market targeting
3. Market behaviour
4. Market segmentation
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1. Market positioning
2. Market targeting
3. Market behaviour
4. Market segmentation
Select the correct answer:
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Gift baskets are the example of which one of the following types of packaging?
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"Marketing as the creation and delivery of a standard of living to society". Who gave this definition?
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Which of the following is not a mode of direct distribution system?
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Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
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Dispute Redressal Mechanism is . . . . . . . . tier in Consumer Protection Act
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