Which of the following forms a component of internal analysis of SWOT analysis?
A. Opportunity and Weakness
B. Weakness and Threat
C. Strength and Weakness
D. Opportunity and Threat
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Which of the following strategies main purpose is to increase profits?
A. Turnaround strategy
B. Divestment strategy
C. Liquidation
D. Conglomerate diversification
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Which among the following are 5 Ps of strategy as identified by Mintzberg?
1. Plan
2. Problem
3. Pattern
4. Position
5. Ploy
6. Perspective
A. 3, 2, 1, 5, 4
B. 5, 2, 3, 4, 1
C. 4, 2, 3, 1, 5
D. 1, 2, 3, 4, 5
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How many categories are present in Ansoff Matrix?
A. Three
B. Four
C. Seven
D. Ten
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Which of the following strategies has to be done to prevent losses that a firm has to face?
A. Turnaround strategy
B. Divestment strategy
C. Liquidation
D. Conglomerate diversification
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Which of the following involves consolidation of operational units to produce economies of scale and greater efficiencies?
A. Expansion through concentration
B. Expansion through diversification
C. Expansion through integration
D. Expansion through cooperation
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Which of the following is not the feature of a highly competitive industry?
A. Low barriers to the entry
B. Weak supplier and buyer bargaining power
C. Low competition
D. Fewer substitutes of the existing products
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Match the items of
List I with the items of
List II and choose the correct answer. These items relate to BeG matrix.
List-I (Names of the Quadrant)
List-II (Action Required)
a. Dogs
1. Have excess resources that can be spun off to those products that need it
b. Question marks
2. Require a heavy resource investment to fuel their rapid growth
c. Cash cows
3. Should be phased out unless they are needed to complement the sales of another product or for competitive reasons
d. Starts
4. Require significant resources to maintain and potentially increase their market share
A. a-3, b-1, c-4, d-2
B. a-4, b-3, c-1, d-2
C. a-3, b-4, c-1, d-2
D. a-2, b-4, c-3, d-1
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Only diversified company with a balanced portfolio can use its strengths to truly capitalise on its growth opportunities. Hence, the balanced portfolio contains
A. Stars whose high share and high growth assure the future
B. cash cows that supply funds for their future growth
C. question marks to be converted into stars with the added funds
D. All of the above
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Which of the following are hard areas in the McKinsey 7S Framework?
A. Skills
B. Strategy
C. Staff
D. Style
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Howmany cells are there in GE matrix?
A. Eight
B. Nine
C. Seven
D. Ten
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Which among the following is not a generic strategy?
A. Unity strategy
B. Cost leadership strategy
C. Differentiation strategy
D. Niche strategy
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Which of the following statement is true?
Statement I Brand reputation, trademarks and intellectual property are tangible resources.
Statement II Brand equity, processes knowledge or intellectual property are mobile resources.
Statement III The resource must be rare in terms of their availability with the firms.
A. Both I and III
B. Both II and III
C. Only II
D. Only III
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Which of the following is a major competitive force according to Porter's model?
A. Threat of substitute
B. Bargaining power of suppliers
C. Bargaining power of buyers
D. All of the above
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Match the items given in
List I with the items of
List II .
List-I
List-II
a. Objectives
1. Reveal priorities
b. Strategies
2. Retreats
c. Policies
3. Potential actions
d. Periodical conduct of strategic management meeting
4. Mainly address repetitive/recurring situations
A. a-1, b-3, c-4, d-2
B. a-3, b-2, c-1, d-4
C. a-4, b-1, c-3, d-2
D. a-2, b-4, c-1, d-3
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Which of the following is correct for environmental scanning?
A. It involves studying, collecting and analysing the information from the business environment
B. The internal and external environments are thoroughly studied in order to contemplate the information related to competitors, customers and consumers
C. It helps to understand strengths and weaknesses
D. All are correct
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Mergers and acquisitions, strategic alliances and joint Ventures fall under expansion through . . . . . . . .
A. concentration
B. diversification
C. cooperation
D. internationalisation
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Under Resource Based View (RBV), resources are classified into how many types?
A. Three
B. Four
C. Two
D. Seven
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