Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
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Which type of management identifies and describes strategic and operational phenomena in media enterprises?
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
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Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
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Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency
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The term 'Management' would include
A. to forecast
B. to plan and to organise
C. to coordinate to control
D. all of these
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Which of these is not a manager's informational role?
A. Entrepreneur
B. Negotiator
C. Monitor
D. Spokesperson
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From the given options which is a set of activities directed at an organisation's resources with the aim of achieving organisational goals in an efficient and effective manner.
A. Leading
B. Organising
C. Decision making
D. Management
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Main role of managers is . . . . . . . .
A. to supervise the team
B. to point out team members' shortcomings
C. maintain a supportive environment for his team to work
D. none of the above
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Which characteristic feature of mass media is related with savings and acquiring efficiencies as more of firm's output is consumed?
A. Economies of scale
B. Economies of scope
C. Dual selling
D. Quality of content
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Which of the following is/are included in 'Digital India' program?
A. E-governance
B. Wi-Fi in all universities
C. Broadband connectivity at village level
D. All of the above
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Arrange the following principles of media management in correct chronological order.
1. Maintenance of media plan
2. All media involvement
3. Innovation
4. Advertising effective
A. 1, 2, 3, 4
B. 4, 3, 2, 1
C. 2, 4, 1, 3
D. 3, 1, 4, 2
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Consider the statements given below and select the correct statements.
1. Rotoscoping is a technique combining hand drawn characters into live action shots or live actors into animated shots.
2. Stop motion animation is used to elaborate animation created by physically manipulating real-world objects and photographing them on one frame of film at a time to create the illusions of movement.
3. Puppet animation involves stop motion puppet figures interacting in a constructed environment, in contrast to real world interaction in model animation.
A. 1 and 3
B. 2 only
C. 2 nad 3
D. All of these
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What comes into play when the cost of providing an extra unit of goods falls?
A. Economies of scale
B. Economies of scope
C. Dual selling
D. All of these
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Match the following.
List-I
List-II
a. Internet Journalism
1. Internet
b. Radio Journalism
2. Audio effect
c. TV Journalism
3. Visual effect
d. Ambush Journalism
4. Aggressive effect
A. a-2, b-3, c-1, d-4
B. a-1, b-2, c-3, d-4
C. a-3, b-2, c-1, d-4
D. a-1, b-3, c-2, d-4
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Match the following.
List-I
List-II
a. Discussion on TV
1. Floor Manager
b. Prime Time
2. Presenter
c. Programme
3. Guest
d. TV Studio
4. Advertisement
A. a-3, b-4, c-2, d-1
B. a-2, b-3, c-1, d-4
C. a-3, b-2, c-4, d-1
D. a-1, b-4, c-3, d-2
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Who among the following have provided an ICT hierarchy?
A. Zuppo
B. Piyush Mathur
C. Both A and B
D. None of these
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Semiotics is the study of . . . . . . . .
A. written texts
B. signs and symbols
C. codes
D. both B and C
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Which of the following was the first to note that media content is generally classified as cultural goods?
A. Collins
B. Parkin
C. Albarran
D. Alexander
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Which of the following means that you achieve the best possible balance among several goals?
A. Sacrificing
B. Optimising
C. Satisfying
D. Minimising
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Arrange the following cultural goods in correct chronological order.
1. Feature films
2. Books
3. Television broadcasts
4. Music
A. 1, 2, 3, 4
B. 4, 3, 2, 1
C. 2, 4, 1, 3
D. 3, 1, 4, 2
Select an option to see the answer and solution.