Mass Communication and Journalism · all questions

Communication and Media Research
practice.

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Q101

Hypothesis is related to which among the following?

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Q102

When customers are studied as a purchasing group or market segment, this type of research is termed

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Q103

Which element promoted the industrialization of wireless telegraphy?

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Q104

Research that helps a manager arrive at a logical decision is called

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Q105

Which of the following does not apply to qualitative research?

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Q106

Match the following.

List-I	List-II
a. Broadcast media	1. Electronic media
b. Magazine	2. Print media
c. Bill boards	3. Outdoor media
d. Public relations	4. Press conferences

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Q107

In which country did the concept of 'Ombudsman' originate?

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Q108

Statistical method for identifying groups of abilities or behaviours or traits that are related to one another is termed as

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Q109

Which of the following is not a function of advertising?

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Q110

Which among the following is/are the advantages of experimental research?

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Q111

Research can be used in the fields of . . . . . . . .

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Q112

Area (cluster) sampling technique is used when

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Q113

Marketing and advertising have a . . . . . . . . relation.

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Q114

Which scale has an absolute zero at the point of origin?

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Q115

The following is List I, which gives the names of some concepts. Along with List I, is List II, that gives those concepts III nutshell. Match List I with List II.

List-I	List-II
a. Media research	1. Primary data
b. Marketing	2. Study of customers as a segment
c. Data of the RNI	3. A kind of material data
d. Market Research	4. Study of broadcast audience

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Q116

What is canalising?

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Q117

Which among the following is/are the characteristics of research?

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Q118

What does the term NC-17 mean?

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Q119

Match the following.

List-I	List-II
a. Media research	1. Primary data
b. Marketing	2. Study of customers as a segment
c. Data of the RNI	3. A kind of material data
d. Market research	4. Study of broadcast audience

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Q120

The 'Public Society of India' was set up in the year of

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