The Advertising Agencies Association of lndia came into existence in
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Initial stage of interpersonal communication is called
A. The phatic stage
B. The intimate stage
C. The personal stage
D. None of the above
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Match the following.
List-I
List-II
a. Advantage of mass media in campaigns
1. Inconvenient backups
b. Failure of campaigns
2. To reach mass audience effectively
c. Use of mass media campaigns
3. Both advantageous and disadvantageous
d. Campaign revelations
4. Examined on the basis of recall
A. a-1, b-2, c-3, d-4
B. a-2, b-1, c-3, d-4
C. a-1, b-3, c-2, d-4
D. a-3, b-4, c-1, d-2
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The western mode of communication is
A. implicit
B. explicit and direct
C. indirect
D. none of these
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Four approaches have been defined by researchers for relating communication to development. These are
A. Empathy (Lerner), Diffusion (Rogers), Cultural Codes (Eisenstadt), Magic Multiplier (Schramm)
B. Empathy (Lerner), Diffusion (Rogers), Magic Multiplier (Schramm), Model of Relations (Rosengren)
C. Diffusion (Rogers), Magic Multiplier (Schramm), Model of Relations. (Rosengren), Cultural Codes (Eisenstadt)
D. None of these
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. . . . . . . . talks of common identity and a common culture.
A. Nation state
B. Civil society
C. Public sphere
D. All of these
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Largest News Agency of India is
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Which theory is derived froin Lenin's application of Marx and Engel's dictum in the German Ideology"?
A. Development Communication Theory
B. Democratization Theory
C. Soviet Media Theory
D. Libertarian Theory
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Which one of the following statements is false?
A. Our approach to cultural issues is fragmental-P. C. Joshi
B. Wrong England had come to rule India-J. L. Nehru
C. My Swaraj is to keep intact the genius of our civilisation-D. P. Mukherjee
D. My life is my message-M. K. Gandhi
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An author has stated that cultural colonialism causing annihilation of the national identity is much worse than erstwhile political colonialism: in most cases, the former has persisted even though direct political colonialism has ended. In the light of this statement, how can we check cultural colonialism in our country?
A. It cannot be checked. In the wake of the advent of a free market system, the West would certainly change our traditional culture
B. This is a temporary phase. Our masses would, sooner or later, return to their aeons-old traditional culture and then, retain it for ever
C. We should not talk about cultural colonialism now. We have accepted their culture and they have accepted ours. The new cultural milieu would be different from our old traditional culture, but it would certainly be based on some of our deep rooted values. Change is inevitable; this change would lead to a new global culture in the times to come
D. The western media can be told to move out of the country and even punished, if they do not follow our commands. In their place, we should allow our traditional media and art forms to operate and prosper. That is the only solution
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Why radio has not been able to play a major role in the process of social change in India?
A. It is an aural (audio) medium. It does not affect audio-visual senses but only the aural senses
B. The reach of radio was very low during the pre-independence era
C. TV software proved better to provoke the forces of societal change
D. None of these
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In Bengal, Chitrajan Das started which paper
A. Swarajya
B. Free Press Journal
C. Bengal Gadget
D. Forward
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Indian Mirror was started in 1861 by
A. Surendra Nath Benarjee
B. Mohan Sengupta
C. Manmohan Gosh
D. Madan Mohan Gosh
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Which of the following is/are aspects of development communication?
A. Modernisation
B. Transformational
C. Socialising
D. Both B and C
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The aim of mass campaign is
A. social reform
B. social awareness
C. social change
D. all of these
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According to structural paradigm, underdevelopment is a result of
A. internal structure
B. heirarchical structure
C. international structure
D. Both A and C
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Harris has likened social change to a
A. long endless chain
B. web having many closed relation, but with strands of unequal weights
C. net having several nodes, all of them having equal importance
D. none of these
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Which of the following is not true about Daniel Lerner and Wilbur Schramm?
A. They did not support The Dominant Paradigm
B. They advocated automation and technology for development and change
C. The modernisation of the individuals's traditional values became the priority task
D. They made significant contributions in identifying the role ofcommunication for technological development
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Which article of the Indian Constitution provides the provisions relating to freedom of speech and expression?
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Which world view supports that underdevelopment is a condition preceding development?
A. Unilinear view
B. Non-unilinear view
C. Both A and B
D. None of these
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