Why did the two Sikh members of the Constituent Assembly refuse to sign the final Constitution of India document?
A. There was no provision in it for a separate Punjabi Suba
B. They had not been involved in drafting the document
C. They did not accept this Constitution
D. None of the above
Select an option to see the answer and solution.
Which of the following is not a modern media?
A. The Press
B. Radio
C. Cinema
D. Sculpture
Select an option to see the answer and solution.
Assertion (A) The synergy of modern economy with modern mass media is the other face of sophisticated media manipulation.
Reason (R ) Sale of physical and entertainment product is the sole aim of today's corporate media which aims to maximise profits.
A. Both A and R are true
B. Both A and R are true, but R is not a correct explanation of A
C. A is true, but R is false
D. A is false, but R is true
Select an option to see the answer and solution.
Identify the correct chronological sequence of the countries from where the earliest known journals were printed.
A. Egypt, Korea, China, Italy
B. Korea, Egypt, Italy, China
C. Italy, Korea, Egypt, China
D. Italy, China, Egypt, Korea
Select an option to see the answer and solution.
Magic Bullet Theory is also known as
A. Mass Media Effect
B. Individual Difference Theory
C. Selective Exposure
D. Hypodermic Needle Theory
Select an option to see the answer and solution.
The Personal Influence Theory was initially pointed out in
A. The people's choice
B. Mathematical theory of communication
C. The process of communication
D. None of the above
Select an option to see the answer and solution.
Which of the following is correctly paired?
A. Sahriday ⟺ Communication
B. Logos ⟺ Credibility of speaker
C. Kairos ⟺ Timing of the communication
D. Rhetoric ⟺ Using ornamental language
Select an option to see the answer and solution.
In how many parts the theories of communication can be divided?
A. Four parts
B. Three parts
C. Five parts
D. One part
Select an option to see the answer and solution.
Identify one of the key recommendations of the first press commission.
A. Setting up of the office of Registrar of Newspapers of India
B. Abolition of Press Council of India
C. Introduction of Article 191 (A)
D. Special privileges to newspaper owners
Select an option to see the answer and solution.
Identify the correct chronologtcal order of the process of communication.
A. Source - message - encoding - channel - decoding - receiver - feedback
B. Source - message - channel - encoding - receiver - decoding - feedback
C. Source - message - encoding - channel - receiver - decoding - feedback
D. Source - message - encoding - channel - receiver - feedback - decoding
Select an option to see the answer and solution.
What is important while understanding the theories of mass communication?
A. Effect of mass media on audience
B. How the audience/receiver would react to the message
C. The predisposition of the individual members of the audience
D. Both A and B
Select an option to see the answer and solution.
Using of all elements in the population and taking a lottery to select the desired number of elements from the totality is
A. Simple Random Sampling
B. Stratified Random Sampling
C. Cluster Sampling
D. None of these
Select an option to see the answer and solution.
According to Schramm's model of communication, communication cannot take place if
A. there is overlap in the field of experience
B. there is no encoder
C. there is no overlap in their knowledge
D. there is no decoder
Select an option to see the answer and solution.
Match the following:
List-I
List-II
a. Intrapersonal
1. Dyadic
b. Interpersonal
2. Multiadic
c. Intragroup
3. Association
d. Intergroup
4. Within the mind
A. a-4, b-1, c-2, d-3
B. a-1, b-2, c-3, d-4
C. a-2, b-3, c-4, d-1
D. a-1, b-3, c-2, d-4
Select an option to see the answer and solution.
Match the following.
List-I (Name of Indian Language Newspaper)
List-II (Measure Adopted by it for Increasing circulation)
a. Dainik Bhaskar
1. Introduced district and block editions
b. Dina Thanthi
2. Catered to the needs of small towns and villages
c. Eenadu
3. Started consumer contact programmes and door-to-door surveys
d. Malayala Manoram
4. Used simplified and colloquial language
A. a-3, b-4, c-1, d-2
B. a-1, b-2, c-3, d-4
C. a-3, b-2, c-1, d-4
D. a-1, b-3, c-2, d-4
Select an option to see the answer and solution.
The user gratification theory shifted the perspective to
A. what media does to people
B. what people do with media
C. relation between media and social change
D. the needs of media
Select an option to see the answer and solution.
Hub model of communication sees the process of communication as
A. a linear model
B. concentric circles
C. a field
D. None of these
Select an option to see the answer and solution.
From which city are the programmes of the Vividh Bharati Service broadcast
A. Delhi
B. Mumbai
C. Many stations all over India
D. None of the above
Select an option to see the answer and solution.
Dyadic communication is the transfer of messages from a person
A. to another person and vice versa
B. to a group of persons
C. to a mass audience
D. none of these
Select an option to see the answer and solution.
TRPs of TV serials calculated for a period of
A. 10 days
B. 7 days
C. 14 days
D. 21 days
Select an option to see the answer and solution.