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Mass Communication and Journalism · Q127

Public Relations and Corporate Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 127

Q127

IMC calls for recognising all contact points where the customer may encounter the company and its brands. These contact points are called . . . . . . . .

A.
customer contact
B.
product contact
C.
business contact
D.
brand contact
Answer

Answer: Option D

Solution

Answer: Option D
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