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Mass Communication and Journalism · Q126

Public Relations and Corporate Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 126

Q126

What is the collection of attributes, that are seen as typical for continuity, centrality and uniqueness of the organisation in the eyes of the members termed as?

A.
Perceived identity
Answer
B.
Projected identity
C.
Desired identity
D.
Applied identity

Answer: Option A

Solution

Answer: Option A
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