All of the following are major B2C business models except ______.
A. content provider
B. industry consortium
C. transaction broker
D. service provider
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The solution for all business needs is.
A. EDI
B. ERP
C. SCM
D. None of the above
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The _________ business model involves an independently owned vertical digital marketplace for direct inputs.
A. e-distributor
B. exchange
C. e-procurement
D. private industrial network
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All of the following are techniques B2C e‐commerce companies use to attract customers, except:
A. Registering with search engines
B. Viral marketing
C. Online ads
D. Virtual marketing
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Compared to Internet users, the number of cell phone subscribers is _________.
A. about the same
B. slightly fewer
C. much fewer
D. much larger
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Industry structure is defined as __________.
A. the nature of the players in an industry and their relative bargaining power
B. a set of plans for achieving long term returns on the capital invested in a business firm
C. set of planned activities designed to result in a profit in a marketplace
D. how a company's product or service fulfills the needs of customers
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The area of actual or potential commercial value in which a company intends to operate is a _______.
A. market space
B. marketplace
C. perfect market
D. Bertrand market
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Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser?
A. Affiliate programs
B. Click‐through
C. Spam
D. All of the above
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A perfect market is one in which __________.
A. One firm develops an advantage based on a factor of production that other firms cannot purchase
B. One participant in the market has more resources than the others
C. there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production
D. competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage
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What is the percentage of customers who visit a Web site and actually buy something called?
A. Affiliate programs
B. Click‐through
C. Spam
D. Conversion rate
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Which of the following is not a horizontal portal?
A. AOL
B. Yahoo
C. Sailnet
D. MSN/Windows Live
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What are materials used in production in a manufacturing company or are placed on the shelf for sale in a retail environment?
A. Direct materials
B. Indirect materials
C. EDI
D. None of the above
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A situation where there are no differences among products or services, and the only basis of choosing products is price is known as _________.
A. a value web
B. value chain
C. profit
D. commoditization
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What are materials that are necessary for running a modern corporation, but do not relate to the company's primary business activities?
A. Direct materials
B. Indirect materials
C. EDI
D. None of the above
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A strategy designed to compete in all markets around the globe is called a _________ strategy.
A. scope
B. differentiation
C. cost
D. focus
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What is the process in which a buyer posts its interest in buying a certain quantity of items, and sellers compete for the business by submitting successively lower bids until there is only one seller left?
A. B2B marketplace
B. Intranet
C. Reverse auction
D. Internet
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Which of the following is not one of the stages of the development of the Internet?
A. Innovation
B. Institutionalization
C. Globalization
D. Commercialization
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What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored?
A. Customer relationship management systems cards
B. E‐government identity cards
C. FEDI cards
D. Smart cards
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In 1961, __________ published a paper on "packet switching" networks.
A. Leonard Kleinrock
B. Ray Tomlinson
C. Bob Metcalfe
D. Vint Cerf
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Most individuals are familiar with which form of e‐commerce?
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