Complete price transparency in a perfect information marketplace is necessary for ____________ to take effect.
A. Bertrand's Law
B. the Law of Universal Prices
C. the Law of One Price
D. the Law of Perfect Commerce
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What is a detailed process for recovering information or an IT system in the event of a catastrophic disaster such as a fire or flood?
A. Disaster recovery plan
B. Hot site
C. Cold site
D. Disaster recovery cost curve
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A(n) _________ represents data as two-dimensional tables with records organized in rows and attributes in columns.
A. database management system
B. data warehouse
C. SQL query
D. relational database
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What is a separate facility that does not have any computer equipment but is a place where the knowledge workers can move after the disaster?
A. Disaster recovery plan
B. Hot site
C. Cold site
D. Disaster recovery cost curve
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All of the following are types of data mining except ______.
A. selective data mining
B. query-driven data mining
C. model-driven data mining
D. rule-based data mining
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What is a separate and fully equipped facility where the company can move immediately after the disaster and resume business?
A. Disaster recovery plan
B. Hot site
C. Cold site
D. Disaster recovery cost curve
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Which of the following market entry strategies are the most common for existing firms?
A. first mover
B. fast follower
C. brand extender
D. alliances
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What charts (1) the cost to your organization of the unavailability of information and technology and (2) the cost to your organization of recovering from a disaster over time?
A. Disaster recovery plan
B. Hot site
C. Cold site
D. Disaster recovery cost curve
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The process of getting customers to pass along a company's marketing message to friends, family, and colleagues is known as _______.
A. affiliate marketing
B. viral marketing
C. permission marketing
D. blog marketing
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Which factor determines when your IT system will be available for knowledge workers to access?
A. Availability
B. Accessibility
C. Reliability
D. None of the above
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The per-product price consumers are willing to pay for a bundle ____________ as the number of goods in the bundle increases.
A. decreases
B. increases
C. varies from product to product
D. stays the same
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Which factor determines who has the right to access different types of IT systems and information?
A. Availability
B. Accessibility
C. Reliability
D. Scalability
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Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called__________.
A. versioning
B. bundling
C. transactive content
D. price discrimination
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Which factor ensures your IT systems are functioning correctly and providing accurate information?
A. Availability
B. Accessibility
C. Reliability
D. Scalability
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All of the following are examples of intelligent agent technology except ________.
A. automated response systems
B. automatic shipping confirmation
C. order status reports
D. online web bugs
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Which factor represents how well your system can adapt to increased demands?
A. Availability
B. Accessibility
C. Reliability
D. Scalability
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E-business can be defined as_______.
A. the uninhibited flow of information and goods on the Web
B. the use of the Internet and the Web to transact business
C. digitally enabled transactions and processes within an organization
D. commercial transactions involving electronic goods
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Which factor represents a system's ability to change quickly?
A. Flexibility
B. Performance
C. Capacity planning
D. Benchmark
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The set of applications and technologies that allow users to create, edit, and distribute content online is known as______.
A. Internet
B. social networking
C. virtual life
D. Web 2.0
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What is a set of conditions used to measure how well a product or system functions?
A. Flexibility
B. Performance
C. Capacity planning
D. Benchmark
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