Q501
Open questionWhich one is not a function of marketing?
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Commerce · all questionsMarketing Management
Marketing Management
practice.
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Q502
Open question. . . . . . . . is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.
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Q503
Open questionMarket-penetration pricing will likely to be used most in selling which of the following items?
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Q504
Open questionMatch the following.
| List-I (Era's of Marketing) | List-II (Features) |
| a. Production era | 1. Marketers focused their efforts only on selling their products to the customers |
| b. Sales era | 2. It calls upon the marketers to build social, ethical and environmental considerations into marketing process |
| c. Marketing era | 3. Companies focused on mere manufacturing processes |
| d. Societal marketing era | 4. It focused on setting their products |
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Q505
Open questionConsider the following statements.
1. Assembling and managing the marketing mix is the crux of the marketing task.
2. Assembling the marketing mix is a continuous task.
3. Public relation is a key ingredient in the marketing mix.
Which of the statement(s) given above is/are correct?
1. Assembling and managing the marketing mix is the crux of the marketing task.
2. Assembling the marketing mix is a continuous task.
3. Public relation is a key ingredient in the marketing mix.
Which of the statement(s) given above is/are correct?
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Q506
Open questionMarket focus, customer orientation, coordination, and profitability are the basic concepts of
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Q507
Open questionA manufacturer with a product in the decline stage of the product life cycle might decide to . . . . . . . . if it has reason to hope that competitors will leave the industry.
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Q508
Open questionWho buys more, complains less, spreads positive word of mouth, ensures a large customer base and repeat business?
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Q509
Open questionWhich of the following is not a reason for the failure of new products?
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Q510
Open questionThe statement 'Make use of paper bags instead of plastic bags' is related to
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Q511
Open question. . . . . . . . is not a sales force promotion scheme.
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Q512
Open questionWhich of the following is not a major aspect of digital marketing?
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Q513
Open questionWho differentiated products on the basis of the value, they provide to customers?
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Q514
Open questionThe service marketing mix is an extended marketing mix and includes
(i) People
(ii) Process
(iii) Service
(iv) Physical evidence
(i) People
(ii) Process
(iii) Service
(iv) Physical evidence
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Q515
Open questionMarkets located in the heart of the region specializing in few crops like banana, onions etc are called . . . . . . . .
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Q516
Open questionThe research technique used particularly in retailing (online and offline) in which consumers are recruited by researchers to act as anonymous buyers in order to evaluate customer satisfaction, service quality, and customer's evaluation of their experiences, is known as
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Q517
Open questionPricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
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Q518
Open questionWhich of the following is not one of the general pricing approaches?
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Q519
Open questionSetting price on the basis of the competition for the product is known as . . . . . . . .
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Q520
Open questionIn which stage of product life cycle, the company takes decision, whether to maintain, harvest or drop the product?
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