Q461
Open questionWhich of the following are the elements of product positioning?
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Commerce · all questionsMarketing Management
Marketing Management
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Q462
Open questionAmong the four P's of marketing, 'place' includes
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Q463
Open questionDRP stands for
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Q464
Open questionMatch the following.
| List-I | List-II |
| a. Scrambled lines | 1. Super markets selling non-food items. |
| b. Pipelines | 2. A major means of transporting goods to market. |
| c. Wholesalers | 3. Marketing institutions buying goods and reselling them to retailers other wholesaler or industrial users. |
| d. Brokers | 4. Bringing buyer and seller together, but do not take title of goods. |
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Q465
Open questionWhich of the following is/are not sales promotion tool(s)?
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Q466
Open questionThe act of creating an image about a product or brand in the consumers mind is known as . . . . . . . .
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Q467
Open questionUnder what circumstances might it be wise for a company to do little or no test marketing?
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Q468
Open questionAdvertising budget is influenced by which of the following factors?
1. Type of product advertised
2. Size of the market
3. Demographic condition
4. Sales volume
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1. Type of product advertised
2. Size of the market
3. Demographic condition
4. Sales volume
Select the correct answer using the options given below
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Q469
Open questionThe habit of the people to analyse the information completely and interpreting, it is called as
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Q470
Open questionABC Company priced the product as of Rs. 19.99 instead of Rs. 20. Which of the following pricing techniques is ABC Company using?
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Q471
Open questionAccording to Peter Drucker, the focus of a business is not . . . . . . . . but . . . . . . . .
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Q472
Open questionWhich of the following statements are incorrect?
Statement (I): As a consumer's income increases, the percentage of income spent for food and sundry items decreases, whereas the percentage of income spent for rent, fuel, electricity and clothing remains the same.
Statement (II): The societal marketing period was from 1960 onwards.
Statement (III): Our debt to social anthropology decreases more and more as we use qualitative market research approaches.
Statement (IV): The economic concepts of perfect competition and matching of supply and demand underlie the marketing concept, particularly in relation to the concepts of the price at which goods are sold and quantity distributed.
Statement (I): As a consumer's income increases, the percentage of income spent for food and sundry items decreases, whereas the percentage of income spent for rent, fuel, electricity and clothing remains the same.
Statement (II): The societal marketing period was from 1960 onwards.
Statement (III): Our debt to social anthropology decreases more and more as we use qualitative market research approaches.
Statement (IV): The economic concepts of perfect competition and matching of supply and demand underlie the marketing concept, particularly in relation to the concepts of the price at which goods are sold and quantity distributed.
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Q473
Open questionAssertion (A) According to the concept of product life cycle, a company should begin a search for new products during stage.
Reason (R) The growth stage is the time in which a company should begin to search for new products.
Reason (R) The growth stage is the time in which a company should begin to search for new products.
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Q474
Open questionWhich one of the following would not generally be considered as an aspect of operations management?
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Q475
Open questionA common market is one where
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Q476
Open questionWhich of the following is not a type of direct marketing?
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Q477
Open questionSales are declining, profits are also declining & competition is increasing. These indicate that the product may be in:
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Q478
Open questionThe . . . . . . . . and . . . . . . . . are the two elements of marketing strategy that determine the success of a product in the market place.
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Q479
Open questionThe PLC concept can be applied by marketers as a useful framework for describing how . . . . . . . .
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Q480
Open questionLow-interest financing and longer warranties are both examples of . . . . . . . .
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