The establishment year of the 'Audit Bureau of Circulation' was
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The amount of variance explained by a factor is shown by
A. correlation matrix
B. the factor loading
C. the eigen value
D. name of factor
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Readership surveys was first conducted by
A. Times of India
B. The Hindu
C. Reader's Digest
D. All of the above
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While performing a Chi-square hypothesis test, what happens when expected frequencies in several cells are too small?
A. The values of χ 2 would be overestimated
B. The null hypothesis is more likely to be rejected than it should be
C. The degrees of freedom are reduced
D. A and B are one but C is not true
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Primary sources of research are always . . . . . . . .
A. original
B. important
C. non-interfering
D. all of these
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Which of the following sampling refers to the sampling method in which all the members of the population has a pre-specified and an equal chance to be a part of the sample?
A. Probability sampling
B. Non-probability sampling
C. Both A and B
D. None of the above
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Advertisements do not possess a . . . . . . . . customer.
A. potential
B. typical
C. bounded
D. lured
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Which among the following is/are an ethical principle in research?
A. Respect to intellectual property
B. Carefulness
C. Responsible mentoring
D. All of the above
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The most common method of sampling in marketing researches and election polls is
A. random sampling
B. stratified random sampling
C. quota sampling
D. proportionate stratified sampling
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Marketing is donewith the purpose of
A. targeting the customer
B. communicating to the customer
C. maintaining the balance sheet of the company
D. none of the above
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In depth interviewing' is an example of which of the following researches?
A. Quantitative research
B. Qualitative research
C. Basic research
D. Descriptive research
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Which technique is generally followed when the population is finite?
A. Area sampling technique
B. Purposive sampling technique
C. Systematic sampling technique
D. None of the above
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To whom the Journalism implies honesty, courage, fairness and a sense of duty?
A. Writer
B. Reader
C. Dictator
D. Commentator
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The media creates news out of an insipid innocuous event. This statement can be easily associated with the
A. Tendency of Illusion of Personal Invulnerability
B. Principle of Reciprocity (under media persuasion)
C. Persuation Triangle
D. Agenda Setting Theory
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The variable being predicted is called the
A. criterion or Y variable
B. predictor variable or X
C. explanatory variable
D. None of the above
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The basic research involves the process of
A. collecting data
B. analysing data
C. collecting information
D. all of these
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Consider the statements given below and select the correct statement(s)
1. Computer-mediated communication (CMC) is defined as any human communication that occurs through the use of two or more electronic devices.
2. Computer-mediated Communication can be broken down into two forms i.e. synchronous and asynchronous.
3. Synchronous computer mediated communication refers to communication which occurs in real time.
4. Asynchronous computer mediated communication refers to communication which takes place when the parties engaged are not communicating in unison.
A. 1 and 4
B. 2, 3 and 4
C. 1, 2, 3 and 4
D. 1 and 3
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If a group of data has only one mode and its value is less than that of the mean, it can be concluded that the graph of the distribution is
A. symmetrical
B. skewed to the left
C. skewed to the right
D. none of these
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Which of the following distributions has a pair of degrees of freedom?
A. Poisson
B. Normal
C. Chi-square
D. None of these
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Match the following.
List-I
List-II
a. Application of weights
1. Medical research
b. Blocking
2. Survey sampling
c. Sampling used to gather information about population
3. Sample design
d. To guide practice
4. Probability theory
A. a-1, b-2, c-3, d-4
B. a-2, b-3, c-1, d-4
C. a-2, b-4, c-1, d-3
D. a-3, b-2, c-4, d-1
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