Through the Chi-square test, we can judge that two characteristics of a population are
A. related to each other, or are independent of each other
B. related to a third characteristic
C. able to affect the chief characteristics of a population
D. none of these
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Stratified sampling is also called . . . . . . . .
A. designing
B. survey sampling
C. blocking
D. all of these
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Advertising profession needs intense knowledge of . . . . . . . .
A. communication
B. marketing
C. products
D. consumers
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In which year was the Asian Television Network started?
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What is the correct sequence of 'Sampling' advantages?
A. Cost-Advertisement-Customer base-Customer choice-Time
B. Cost-Time-Supervision-Presentation of data precision
C. Quality-Quantity-Advertisement-Cost-Time
D. Customer base-Cost-Time-Quality- Advertisement
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The opposite of a variable . . . . . . . .
A. a constant
B. an extraneous variable
C. a dependent variable
D. a data set
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If one null hypothesis is Ho : μ = 90 and the alternative hypothesis is H1 : H < 90, it is appropriate to use a
A. two tailed test
B. left-tailed test
C. right-tailed test
D. Chi-square test
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In which of the following level of measurement, there is no need to calculate means and standard deviations?
A. Nominal level of measurement
B. Ordinal level of measurement
C. Interval level of measurement
D. Ratio level of measurement
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In which of the following method of data collection, the employees are aware that they are being studied?
A. Obtrusive method
B. Unobtrusive method
C. Both A and B
D. Questionnaire
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Consider the following statements and select the correct answer given below.
1. Television studies is an academic discipline that deals with critical approaches to television.
2. The invention of the television was the work of many individuals in the late 19th and early 20th centuries.
A. Only 1
B. Only 2
C. Both 1 and 2
D. None of these
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In which year did the 'All India Newspapers Editors', conference formulated a code of ethics?
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The mass medium is the gun and the message is a fluid. Which model makes this assumption?
A. The Limited Effects Model
B. The Hypodermic Needle Model
C. The Cause and Effect Model
D. None of these
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In public information model of public relations, importance is given to
A. impact
B. reception
C. truth
D. fair deal
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Which among the following is a close meaning of integrity?
A. Keeping things confidential
B. Honesty along with objectivity and sincerity
C. Strive to avoid bias
D. All of the above
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A study in which quantitative and qualitative data are collected at the same time is a
A. concurrent mixed method design
B. mixed method design
C. sequential mixed method design
D. cross-sectional mixed method design
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Which one of the following is a correct relationship?
A. Mean = 2 Median - 3 Mode
B. Mode = 3 Median - 2 Mean
C. Mean = 2 (Median - Mode)
D. Median = 3 ( Mean + Mode )
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