What would be the type I error?
A. Concluding that listening to music while studying improves memory and it's right
B. Concluding that listening to music while studying improves memory when it actually doesn't
C. Concluding that listening to music while studying does not improve memory but it does
D. None of the above
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What is the formula for calculating the Semi Inter Quartile Range?
A. 2 Q 3 − Q 1
B. Q 3 + Q 1 Q 3 − Q 1
C. Q 3 + Q 1
D. None of these
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Experimental research design are widely used in
A. psychology
B. education
C. social science
D. all of these
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A researcher selects a probability sample of 100 out of the total population. It is
A. a cluster sample
B. a random sample
C. a stratified sample
D. a systematic sample
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Consider the following statements and select the correct answer given below.
1. Research is used to describe an entire collection of information about particular subject or topic.
2. Research demand a clear statement of the problem.
A. Only 1
B. Only 2
C. Both 1 and 2
D. None of these
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Who among the following is attributed to the earliest development of a non-parametric test?
A. Mann Whitney
B. Frank Wilcoxon
C. Arbuthnot
D. None of these
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In which research design are researchers inclined towards evaluating the root cause specific topic?
A. Explanatory research design
B. Descriptive research design
C. Correlation research design
D. Diagnostic research design
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Which type of scaling technique is also known as non-metric scaling?
A. Comparative scale
B. Non-comparative scale
C. Itemised rating scale
D. All of the above
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The Coefficient of Skewness (J) is given by
A. J = σ Mean + Mode
B. J = σ Mean − Mode
C. J = σ ( Mean ) ( Mode )
D. None of these
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A successful freelance journalist must not have
A. love for writing
B. a weak writing skill
C. identified an area
D. developed a link between the various newspapers or magazines
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In which country was the concept of Ombudsman first adopted?
A. Sweden
B. USA
C. India
D. Britain
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The data set is smaller to ensure . . . . . . . .
A. homogeneity
B. save time
C. increase the matter
D. all of these
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Match the following.
List-I
List-II
a. Media research
1. Primary data
b. Marketing
2. Study of a customaries segment
c. Data of RNI
3. A kind of material data
d. Market research
4. Study of broadcast audience
A. a-1, b-2, c-4, d-3
B. a-4, b-3, c-1, d-2
C. a-2, b-3, c-1, d-4
D. a-1, b-2, c-3, d-4
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Identify the chronological order of the following.
A. Photograph, Telegraphy, Telephone, Film
B. Photograph, Film, Telegraphy, Telephone
C. Photography, Telegraphy, Film, Telephone
D. Telegraphy, Photography, Telephone, Film
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In order to be a good writer one shouldn't be
A. to the point
B. modest in approach
C. using complex words
D. focused
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In the parlance of study of kurtosis, a flat-topped curve is called a
A. Mesokurtic curve
B. Platycurtic curve
C. Leptokurtic curve
D. None of these
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The latest audiences to be studied by the proponents of media research are
A. print media audience
B. broadcast audience (radio)
C. broadcast audience (TV)
D. none of these
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Choose the correct sequence of the 'main steps in content analysis'.
A. Definition formulation - Formulation of class - Outline formulation - Table formation - Facts mentioning
B. Table formation - Facts mentioning Outline formation - Definition formulation - Formation of class
C. Formation of class - Facts mentioning - Outline formation - Table formation - Definition formulation
D. Facts mentioning - Table formation - Outline formation - Class formation - Definition formulation
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Who wrote the book "The Press & Americar"?
A. Edwin Emery
B. Joseph Pulitzer
C. Louis Hewen
D. Richard Nixon
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Why does validity pose a problem for qualitative research?
A. Because there isn't any quantitative data on which to assess validity
B. Because validity is only an issue in quantitative research
C. Because the measurement of validity implies that there is something fixed which can be measured
D. Because the validity of interviews cannot be measured
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