A samples must not be
A. representative of the population
B. adequate for the purpose of study/reserech
C. having the same nature as that of the universe
D. none of these
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Which among the following is/are the essential elements of research design?
A. Qualitative design
B. Quantitative design
C. Both A and B
D. None of these
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Copy-testing techniques are a part of
A. media research
B. target audience analysis
C. message research
D. evaluation of advertising effectiveness (post-test techniques)
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Ethnography is a . . . . . . . .
A. qualitative research method
B. quantitative research method
C. comparative scaling technique
D. all of the above
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Which of the following is correct sequence of report?
A. Introduction - Summary of findings - Main report - Conclusion
B. Summary of findings - Main report - Introduction - Conclusion
C. Introduction - Main report - Summary of findings - Conclusion
D. None of the above
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Which of the following is not the strength of media effects research?
A. It can determine the harmful effects of the media on the youth
B. It can help the State take necessary actions to control the effects of the media
C. It helps media organisations alter the software according to the needs of the tergeted audiences
D. It can help researchers and their sponsors learn the relatives of media effects at very low cost
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A researcher divides the populations into PG, graduates and 10 + 2 students and using the random digit table he selects some of them from each. This is technically called
A. stratified sampling
B. stratified random sampling
C. representative sampling
D. none of these
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The influence of a group in the attitude of an individual is generally treated in terms of the concept of
A. Peer group
B. Primary group
C. Reference group
D. Noneof the above
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Which of the following conditions give characterization to primary groups?
A. A close physical proximity
B. Small size of group
C. Lasting nature of the bond
D. All of the above
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In which year did the IPDC commenced its work?
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Which of the following is a correct sequence of the methods of probability sampling?
A. Random sampling, Stratified sampling, Cluster sampling, Systematic sampling
B. Stratified sampling, Random sampling, Cluster sampling, Systematic sampling
C. Random sampling, Stratified sampling, Systematic sampling, Cluster sampling
D. Systematic sampling, Random sampling, Stratified sampling, Cluster sampling
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The most immediate step of market research is . . . . . . . .
A. advertising
B. setting target audience
C. effective media planning
D. All of the above
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Which is the correct sequence in the internet based technologies?
A. Advertising - Enhanced tracking - Research tools
B. Research tools - Enhanced tracking - Advertising
C. Enhanced tracking - Improved communication - Research tools
D. Improved communication - Research tools - Advertising
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The power of a statistical test can be increased by
A. decreasing the size of the sample
B. avoiding the use of the null hypothesis
C. designing for small error effects
D. avoiding random sampling
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What is the Safety Valve Theory?
A. A person, who watches pornographic material would certainly commit sex crimes later
B. Exposure to pornographic software is likely to superess or satisfy the urge of a targeted person to commit sex crimes
C. Pornographic material disseminated through the media is a good source for educating the youth about the acts of sex
D. Only B and C are true
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Television viewing is considered as . . . . . . . .
A. a business process
B. a negative process
C. an active process
D. a formal process
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When was the first Indian Readership Survey's conducted?
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Advertising reflects the ideology of . . . . . . . .
A. consumers
B. regulators
C. publicists
D. market-place
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The statistic that describes the degree of relation between two variables is called a
A. correlation coefficient
B. parameter
C. t' value
D. z' value
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When was the Press Council of India set up?
A. 4th July, 1966
B. 4th June, 1965
C. 8th September, 1966
D. 4th August, 1963
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