Consider the statements given below and select the correct statement(s)
A. Only 1
B. Only 2
C. Both 1 and 2
D. Neither 1 nor 2
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Which among the following are used to manipulate and control testing to understand casual process?
A. Experimental research design
B. Quasi-experimental
C. Hypothesis
D. All of these
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Consider the following statements given below and select the correct answer.
A. Only 1
B. Only 2
C. Both 1 and 2
D. None of the above
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Why is qualitative research seen to have an affinity with feminism?
A. It allows women's voices to be heard rather than objectifying and exploiting them
B. It has always been carried out by female sociologists
C. It allows the researcher to control variables and suppress women's voices
D. It claims to be value free
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Who was the first chairman of Press Council of India?
A. T. N. Chaturvedi
B. P. N. Bhagwati
C. S. M. Sikri
D. J. R. Mudholkar
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Which of the following is a correct sequence of the level of measurement?
A. Nominal ⟶ Ordinal ⟶ Interval ⟶ Ratio
B. Ordinal ⟶ Nominal ⟶ Ratio ⟶ Interval
C. Ratio ⟶ Interval ⟶ Nominal ⟶ Ordinal
D. Interval ⟶ Nominal ⟶ Ordinal ⟶ Ratio
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What is the sample size for a statistical z-test?
A. More than 30
B. more than 50
C. less than 10
D. less than 40
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The general mission of statistical research is . . . . . . . .
A. sampling
B. to analyse data
C. investigate causality
D. all of the above
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Research refers to the search for . . . . . . . .
A. information
B. knowledge
C. analysis
D. applications
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Where is the National Library of India located?
A. Mumbai
B. Hyderabad
C. Delhi
D. Kolkata
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Qualitative research methods can be thought of as
A. a preliminary stage in the research which can contribute to the development of adequate quantification
B. a necessary alternative to quantitative research
C. parallel with the physical sciences
D. methods used to search for the nature of reality
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Which one of the following was a disaster movie?
A. The Rock
B. The Towering Inferno
C. Silence of the Lambs
D. Chicago
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Type-I error in a statistical test is usually committed when a . . . . . . . .
A. correct sample is accepted
B. correct sample is rejected
C. false sample is accepted
D. false sample is rejected
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Participants of concept tests bring data about the competing products and advertisements and thus, affect the test in an adverse manner i.e., to add bais to the ongoing test. This phenomenon is also called
A. illicit data seepage
B. competitors bias
C. competitive set
D. audience data bias
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According to R. Cialdini, if you are not sure how to behave, you would seek guidance of those who are around you. This principle is called
A. The Principle of Social Proof
B. The Principle of Reciprocity
C. The Principle of a Authority
D. The Principle of Liking
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In the parlance of communication research in India, TV started making an impact on the mass audience during the
A. late sixties
B. early seveties
C. early eighties
D. late eighties
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Which of the following is true of test retest reliability?
A. The test is measuring what it claims to be measuring
B. The test will produce consistent results
C. The client will improve performance second time
D. All of the above
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According to researchers and the studies conducted by the IIMC, ratio lost ground to TV. What would be the reson of decline in the number of radio audience?
A. TV sets were ceap whereas radio sets were not so cheap
B. TV as an audio-visual medium was able to impinge upon the audio-visual sense of the audiunces whereas radio was only an aural medium
C. The government was, keen to promote TV as the official mass communication mode during the early digtmes
D. Radio announcers and disk jockeys were not as TV announcers and video jockeys
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Consider the statements given below and select the correct statement (s)
A. Only 1
B. Only 2
C. Both A and B
D. Neither 1 nor 2
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Indian State Broadcasting Service (ISBS), the government run broadcasting company was set up under the ministry of
A. The Department of Industries and Labour
B. Ministry of Information and Broadcasting
C. CPWD
D. Public Health and Engineering Department
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