In which book does David Berlo propose his model of communication?
A. Building communication theories
B. Introduction to mass media
C. The process of communication
D. None of the above
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What are net sales in the parlance of book publishing?
A. The number of books or magazines sold by one retailer or bookshop
B. The number of books or magazines printed by a publisher at one time
C. The number of books or magazines available for sales
D. None of these
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The first Indian news agency floated by KC Roy in 1940 was
A. Press News Bureau (PNB)
B. Press Trust of India (PTI)
C. Associated Press of India (API)
D. Free Press of India (FPI)
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Match the following.
List-I
List-II
a. Marshall McLuhan
1. German school
b. Theodor Adamo
2. Canadian school
c. Stuart Hall
3. American school
d. Daniel Lerner
4. British school
A. a-1, b-4, c-3, d-2
B. a-2, b-1, c-4, d-3
C. a-3, b-2, c-4, d-1
D. a-4, b-3, c-1, d-2
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Print media is primarily not used as a tool for
A. conducting marketing campaigns
B. advertising products and services
C. gathering news and information
D. none of the above
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Why is the repetition of a message necessary?
A. Costs come down as the messages are sent through the same vehicle, it is a commercial decision
B. The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether
C. Repeated advertisements create an image of the media in the minds of the targeted audience
D. Messages must be repeated, else what the advertising firms and TV/Radio stations would sit idle
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. . . . . . . . is the echothat bounces back to communication.
A. Noise
B. Feedback
C. Content message
D. Medium of communication
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The Conditional Access System (CAS) allows the viewers to
A. select TV channels of their choice
B. interact with TV channels through the set-up boxes
C. cut down the costs of television viewing
D. none of these
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What is the job of development reporter?
A. To help in creating awareness about the developmental issues
B. To inform readers, listeners & viewers about various plans
C. To create an atmosphere of under standing the objectives of the schemes
D. All the above
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What is Adhan?
A. A section in Quran
B. Recorded financial transactions
C. Sayings of Prophet Muhammad
D. A tool of oral communication
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The concept of Midful Journalism has drawn inspiration from
A. Hinduism
B. Daoism
C. Christianity
D. Buddhism
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The power of media is described as
A. harsh
B. hard
C. oppositional
D. soft
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Assertion (A) Indian anemia to the most extent has been influenced by Western films.
Reason (R) Indigenistion of foreign films through a formula of songs dance and melodrama in spite of Indian cinema.
A. Both A and R are true and R is the correct explanation of A
B. Both A and R are true, but R is not a correct explanation of A
C. A is true, but R is false
D. A is false, but R is true
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James Carey proposed the
A. Reception model of communication
B. Publicity model of communication
C. Hub model of communication
D. Ritual model of communication
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Sun is a tabloid being published from
A. Kolkata
B. San Francisco
C. London
D. Gotenburg
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Indian language newspapers have increased their circulation in recent years due to . . . . . . . .
A. increase in content related to Bollywood movies
B. higher literacy of migrants from rural areas to cities
C. reducing the prices of various editions of the newspapers
D. all of the above
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A model, which sees communication essentially as a process of transmission.
A. Theodore model
B. McQuail model
C. Gerbner's model
D. None of these
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Who was the chairman of the Draft Akash Bharti Bill, 1978?
A. B.G. Verghese
B. B.I. Ram Mohan Rao
C. V. Sharda Prasad
D. I.D. Tiwari
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A type of theory that describes an ideal way for media systems to be structured and operated is referred to as
A. Value systems
B. Normative theory
C. Scientific theory
D. Archaic theory
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What has made it possible to beam programme across frontiers to diffferent parts of the world?
A. Short wave
B. Medium wave
C. Only long wave
D. Short wave and long wave broadcasing
Select an option to see the answer and solution.