Which concept of marketing is based on the assumption that superior products sell themselves?
A. Production
B. Marketing
C. Societal
D. Product
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Black box model in marketing relates to:
A. Marketing planning
B. Marketing mix
C. Marketing control
D. Consumer behaviour
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. . . . . . . . indicates that if company's future seems to be bright, its present policies should be continued.
A. Diagnosis
B. Prognosis
C. Strategy
D. None of these
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Multilevel marketing is also called:
A. Pyramid selling
B. Hybrid selling
C. Horizontal selling
D. None of these
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Market logistic planning has the following four steps. Arrange the steps in correct sequence
1. Develop operational excellence in sales forecasting, warehouse management, transportation and material management
2. Select the best channel design and network strategy for reaching the customers
3. Implement the solution with the best information systems, equipment, policies and procedures
4. Decide on company's value proposition to its customers
Select the correct option from those below:
A. 1, 2, 3, 4
B. 4, 2, 1, 3
C. 4, 2, 3, 1
D. 4, 3, 2, 1
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After developing the basic product, the marketer add attributes to transform the product into
A. augmented product
B. expected product
C. Both A and B
D. Neither A nor B
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Which of the following is correctly matched?
A. Consumer promotion ⇔ Sales meetings
B. Dealer promotion ⇔ Display allowance
C. Internal sales ⇔ Fee samples promotion
D. None of the above
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Which of the following is known as market aggregation?
A. Demarketing
B. Meta marketing
C. Mass marketing
D. Mega marketing
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A type of merchant wholesaler typically used, where prompter of delivery or fresheners is an important factor is known as
A. rack jobber
B. cash and carry wholesaler
C. truck wholesaler
D. All of the above
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The people adopting a new product first are called
A. Early adopters
B. First users
C. Initial adopters
D. Innovators
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Which of the legislations listed below do not form part of the marketing environment of India?
A. The Drugs and Cosmetics Act, 1940
B. The Prevention of Food and Adulteration Act, 1954
C. The Monopolistic and Restrictive Trade Practices Act, 1969
D. Both B and C
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As a product reaches its decline stage of the PLC, management may decide to . . . . . . . . the product, which means reducing various costs and hoping that sales.
A. hold up
B. drop
C. harvest
D. cultivate
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The concept of 'Marketing Myopia' was given by
A. E. W. Emerson
B. Peter F. Drucker
C. Philip Kotler
D. Theodore Levitt
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. . . . . . . . retailers open their shops on fixed days or dates in a specified area.
A. Hawkers
B. Kiosks
C. Market traders
D. None of these
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Conditions necessary for exchange are
A. atleast two parties must be involved
B. each party must have something that interests the other
C. Both A and B
D. None of the above
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What additional factor does overall equipment effectiveness takes into account which makes it more meaningful than efficiency or utilisation?
A. Flexibility
B. Speed
C. Cost
D. Quality
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Rural consumers are . . . . . . . .
A. price sensitive
B. less price sensitive
C. quality conscious
D. None of these
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Marketing strategy development is also known as
A. Marketing Control
B. Marketing Exercise
C. Marketing Planning
D. Situation Analysis
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. . . . . . . . is/are the ways to overcome marketing myopia.
A. Be customer led not product oriented
B. Market orientation should be permitted through out the organisation
C. Managers need to be proactive and visionary
D. All of the above
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. . . . . . . . are products that a customer purchases, when he is faced with sudden problem.
A. Industrial products
B. Convenience products
C. Unsought products
D. None of the above
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