Assume that a company is involved in the development of non-conventional power generation that can show a very good growth rate. There is more problem with pollution from the use of fossil fuels.
A. Market penetration
B. Market development
C. Product development
D. Diversification
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Which of the following can be defined as customer delight?
A. Performance equal to expectation
B. Performance less than expectation
C. Performance more than expectation
D. Expectation more than performance
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Which of the following statements are true about marketing myopia?
A. (i) and (ii)
B. (ii) and (iii)
C. (i) and (iii)
D. (i), (ii) and (iii)
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Which of the following is not a feature of the advertising?
A. Paid activity
B. Identified sponsor
C. Visual or oral
D. Personal
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A strategy, in which company stores goods in maximum numbers of retail outlet is
A. intensive distribution
B. exclusive distribution
C. selective distribution
D. None of the above
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Which of the following statements is true according to the VALS framework of psychographic segmentation?
A. Consumers primarily motivated by ideals are guided by knowledge and principles
B. Consumers motivated by achievement look for knowledge and principles
C. Consumers motivated by self-expression do not desire social or physical activity, variety, and risk
D. Consumers motivated by achievement desire social or physical activity, variety, and risk
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Match items in
List-II with items in
List-I .
List-I List-II
a. Mega marketing
1. Advertising
b. Penetration price
2. Kotler
c. Promotion mix
3. Low price
d. Customer satisfaction
4. Post-purchase behaviour
A. a-1, b-2, c-3, d-4
B. a-3, b-1, c-2, d-4
C. a-4, b-3, c-2, d-1
D. a-3, b-4, c-1, d-2
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. . . . . . . . marketing refers to achieving marketing objectives through applying digital technologies such as websites.
A. internet
B. digital
C. email
D. viral
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Services are . . . . . . . .
A. intangible
B. perishable
C. Both A and B
D. None of these
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What elements constitute a brand?
A. Name, design, style, words or symbols, singly or collectively that distinguish one product from another
B. Design, style, or symbols, singly or collectively that distinguish one product from another
C. Name, design, style, words or symbols that distinguish one product from another
D. Name, words or symbols, singly or collectively that distinguish one product from another
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Any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor is known as . . . . . . . .
A. Advertisement
B. Marketing
C. Selling
D. None of these
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Which of the following are types of direct marketing?
A. Direct-response advertising
B. Personal selling
C. Tele marketing
D. All of the above
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. . . . . . . . is a period of market acceptance and increasing profits.
A. Product development
B. Maturity
C. Growth
D. Introduction
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. . . . . . . . is the new product introduction factor that refers to knowing the target market, specifying the benefits to be delivered to the target customers, having a basic idea of how the product will be positioned and finalising the features and attributed.
A. Strong market orientation
B. Careful launch planning
C. Sharp product definition
D. Detailed new product development process
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Which of the following is not a sales promotion tool?
A. Discount
B. Dealer contest
C. Advertisement
D. Consumer contest
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The basic objective behind the . . . . . . . . is to add value to the product significantly for winning the customer's loyalty.
A. event marketing
B. morph marketing
C. guerilla marketing
D. None of these
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National consumer day is celebrated on this day
A. 15th March
B. 24th December
C. 1st May
D. 1st June
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Which of the following stage of product life cycle is most expensive?
A. Introduction
B. Growth
C. Maturity
D. Decline
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Statement I A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called direct selling.Statement II A form of non-store retailing in which personal contact between a sales person and a consumer occurs away from a retail store is called direct marketing.
A. Statement I is correct, but Statement II is not correct
B. Statement I is not correct, but Statement II is correct
C. Both statements are correct
D. Both statements are not correct
Select an option to see the answer and solution.
. . . . . . . . memory can be stimulated by any kind of information.
A. Short-term
B. Immediate term
C. Long-term
D. Temporary
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