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Communication for Development
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Q161

Puppet's history tells us that nearly . . . . . . . . years ago in ancient India, the only form of theatre was the puppet theatre.

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Q162

Radio experiments in the use ofradio for promoting literacy and education was conducted as early as

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Q163

Match the following.

List-I (Concepts used in Communication and Extension)	List-II (Proponents)
a. Media are magic multipliers	1. Robert Chambers
b. Passing of traditional society	2. Wilbur Schramm
c. Participatory learning and action	3. Marshall McLuhan
d. World is a global village	4. Daniel Lerner
	5. Paul Leagans

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Q164

Media is known as

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Q165

Organisational communication can be equated with

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Q166

What is the major concern of developmental communication?

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Q167

How human interaction takes place?

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Q168

Studies show that folk traditions are uniformly popular regardless of the . . . . . . . . standing of any community.

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Q169

The sender of information expresses his idea into words, symbols or signs to convey the message. This is known as

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Q170

What is/are involved in the diffusion process?

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Q171

"The complex of values, ideas, attitudes and other meaningful symbols created by man to shape human behaviour and the artifacts of that behaviour as they are transmitted from one generation of the next" is known as

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Q172

Extension uses which of the following as a tool to motivate people to change their behaviour?

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Q173

In the classroom, the teacher sends the message either as words or images. The students are really

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Q174

What is/are the factor(s) that indicate(s) the growth and development of any country?

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Q175

Folk forms of the local region have been utilised both by voluntary social action groups and by government supported literacy campaigns in the state of

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Q176

Who said that, "Developmental communication seeks to accelerate social changes and reduce poverty"?

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Q177

Which is true, as regards with puppet play?

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Q178

Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler.
1. Conduct a situation analysis
2. Identify the competition and target market barriers
3. Develop a strategic marketing mix (4Ps)
4. Describe the plan background, purpose and focus
5. Set objectives and goals
6. Craft a desired positioning
7. Select target markets

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Q179

What are the factors that influence the choice of communication partner?

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Q180

As per the Aristotle's model of communication, the three dimensions of persuasive speech are

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