Management · all questions

Marketing
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Q261

The role of marketing in modern organisation is - with marketing offers to lend a competitive edge and marketing tasks to match the demand and supply

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Q262

Which of the following statement is true?

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Q263

What is true about on-line marketing?

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Q264

Which one of the following refers to the use of online and offiine promotion techniques to increase the audience of a site?

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Q265

"The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it?

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Q266

According to the simple five-step model of the marketing process, a company needs to . . . . . . . . before designing a customer-driven marketing strategy.

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Q267

The following are the statements relating to the new product development. Indicate the statements being correct or incorrect.
Statement I Most established companies do not focus on incremental innovation for new product development.
Statement II Most established companies enter new markets by tweaking products for new customers.

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Q268

Using the Power of on-line networks, computer communications and digital interactive media to achieve marketing and business objectives, is called

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Q269

Which of the following is correct for sales promotion?

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Q270

After determinmg its pricing objectives, what is the next logical step a company should take in setting its pricing policy?

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Q271

Which statement is/are true?

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Q272

Pricing decisions are most complex at which stage of the product life cycle?

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Q273

Internet Marketing does not deal

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Q274

Which of the following is pricing objectives?

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Q275

Which of the following is correctly matched?

List-I (Name of the Channel)	List-II (Number of Players)
a. First level channel	1. 5
b. Two level channel	2. 2
c. Three level channel	3. 4

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Q276

Which one of the following is a system of partnerships and alliances that a firm creates to source, augment and deliver its offerings?

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Q277

In . . . . . . . . consumers may share a strong need that cannot be satisfied by an existing product.

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Q278

Which of the following is incorrect for social media marketing?

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Q279

Customer is rewarded based on his frequency and intensity of purchasing the offering under which of the following?

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Q280

Which of the following function involved under marketing management's functions?
1. Collection of marketing
2. Marketing Co-ordination
3. Marketing Controlling
4. Marketing Direction
5. Marketing Evaluation
6. Marketing Planning

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